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National Repository of Grey Literature

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Proposal of Business Strategy of the Company Plojhar Entering a Foreign Market Trajerová, Lucie ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor) The diploma thesis is focused on a small Czech Family Company Ployhar, whose business is stationery. The theoretical part of the thesis forms a literary search on the issue Strategic analyzes and creation of a trade strategy of entry into the foreign market. In the practical part is characterized by Plajhar and then a situational analysis is performed using selected analytical tools and methods for the internal and external environment of the company. Thereafter, the company entry into the Foreign Market is accompanied, and the emphasis is also placed on the treatment of risks with this proposal. Detailed record

Proposal of Business Strategy of the Company Plojhar Entering a Foreign Market Trajerová, Lucie ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor) The diploma thesis is focused on a small Czech Family Company Ployhar, whose business is stationery. The theoretical part of the thesis forms a literary search on the issue Strategic analyzes and creation of a trade strategy of entry into the foreign market. In the practical part is characterized by Plajhar and then a situational analysis is performed using selected analytical tools and methods for the internal and external environment of the company. Thereafter, the company entry into the Foreign Market is accompanied, and the emphasis is also placed on the treatment of risks with this proposal. Detailed record

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