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Use of dialogic forms in broadcasting publicism for listenership of young age groups
Trachtová, Zdeňka ; Šoltys, Otakar (advisor) ; Maršík, Josef (referee)
Bachelor thesis "Use of dialogic forms in broadcasting publicism for listenership of young age groups" deals with dialogical types of programmes on broadcasting stations for young auditors. The most important chapteres of theoretical part introduce the outline of the Radio 1 and Český rozhlas1 Radio Wave developement from the beginning to nowadays, sociological characterization of young listenership, theory of journalistic genres, and methods for analysis. The aim of practical part is to analyse language, genres and contents used in programme of Radio Wave and Radio 1 while analysing a week broadcasting and trying to list their characteristics. The work is primarily concerned with interviews broadcast on these broadcasting stations. The text offers the most complete picture of the form of dialogical programmes for young listenership. Another aim is to analyse how is language being used in the public service radio (Radio Wave) and in the private commercial station broadcasting (Radio 1). Finally, on account of compile finding and data, it deduces parallel and different aspects of broadcast on these two stations. As a result, the bachelor thesis is a contribution to a study of radio broadcast for auditors of young age groups. 1 Czech radio.
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The position and the function of the public service radio in the age of multimedia
Trachtová, Zdeňka ; Maršík, Josef (advisor) ; Köpplová, Barbara (referee)
The master thesis The position and the function of the public service radio in the age of multimedia deals with changes of production of Český rozhlas (Czech radio) from 2005 till the present time in connection with the beginning of multimedia technologies. The most important chapteres of the theoretical part introduce definitions of basic concepts which are important basis for the analytical part: multimedia, media convergence, concept of active audience, interactivity and digitization. Another chapteres deal with public service media and technological and cultural development in the territory of Czech republic. The aim of practical part is to analyze technological changes, which happend in Český rozhlas after beginning of multimedia era, by using the method of case study. The purpose is to do complex introduction of multimedia platforms by means radio mediates its production. Another aim is to find out, how multimedia influence interaction between radio and its audience. The master thesis focus on the analysis of social networks through which Český rozhlas communicates with audience. The text also deal with the question, if beginning of multimedia era influences forms of traditional formats of broadcasting or if new formats emerge.
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The position and the function of the public service radio in the age of multimedia
Trachtová, Zdeňka ; Maršík, Josef (advisor) ; Köpplová, Barbara (referee)
The master thesis The position and the function of the public service radio in the age of multimedia deals with changes of production of Český rozhlas (Czech radio) from 2005 till the present time in connection with the beginning of multimedia technologies. The most important chapteres of the theoretical part introduce definitions of basic concepts which are important basis for the analytical part: multimedia, media convergence, concept of active audience, interactivity and digitization. Another chapteres deal with public service media and technological and cultural development in the territory of Czech republic. The aim of practical part is to analyze technological changes, which happend in Český rozhlas after beginning of multimedia era, by using the method of case study. The purpose is to do complex introduction of multimedia platforms by means radio mediates its production. Another aim is to find out, how multimedia influence interaction between radio and its audience. The master thesis focus on the analysis of social networks through which Český rozhlas communicates with audience. The text also deal with the question, if beginning of multimedia era influences forms of traditional formats of broadcasting or if new formats emerge.
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Use of dialogic forms in broadcasting publicism for listenership of young age groups
Trachtová, Zdeňka ; Šoltys, Otakar (advisor) ; Maršík, Josef (referee)
Bachelor thesis "Use of dialogic forms in broadcasting publicism for listenership of young age groups" deals with dialogical types of programmes on broadcasting stations for young auditors. The most important chapteres of theoretical part introduce the outline of the Radio 1 and Český rozhlas1 Radio Wave developement from the beginning to nowadays, sociological characterization of young listenership, theory of journalistic genres, and methods for analysis. The aim of practical part is to analyse language, genres and contents used in programme of Radio Wave and Radio 1 while analysing a week broadcasting and trying to list their characteristics. The work is primarily concerned with interviews broadcast on these broadcasting stations. The text offers the most complete picture of the form of dialogical programmes for young listenership. Another aim is to analyse how is language being used in the public service radio (Radio Wave) and in the private commercial station broadcasting (Radio 1). Finally, on account of compile finding and data, it deduces parallel and different aspects of broadcast on these two stations. As a result, the bachelor thesis is a contribution to a study of radio broadcast for auditors of young age groups. 1 Czech radio.
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