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Andean universe in the aspect of childish narrator
Tomanová, Magdaléna ; Housková, Anna (advisor) ; Binková, Simona (referee)
Diplomová práce se zabývá pohledem dětského vypravěče na andský svět. Tato perspektiva je analyzována na základě románů dvou peruánských spisovatelů: Hluboké řeky od José Maríi Arguedase a Kronika ze San Gabriel od Julia Ramóna Ribeyra. Práce je rozdělená na teoretickou a analytickou část. Teoretická část pojednává o indigenistickém literárním proudu, životě autorů a románu formování. Analýza uvedených děl je rozdělena do tří částí: tematický, kompoziční a jazykový plán. Tematický plán reflektuje konfrontaci dvou světů (andský a západní) a motivy, které romány sdílejí. V kompozičním plánu jsou rozebrány veškeré náležitosti související s kompozicí děl a navíc výsledek dosaženého vývoje ústředních protagonistů. Jazykový plán se zaměřuje na postavu vypravěče a rozbor využitých jazykových prostředků. V závěru je vyhodnocený rozdílný pohled hrdinů na andský svět. Klíčová slova: andský svět, západní svět, motiv, kompozice, vývoj, vypravěč, jazykové prostředky My thesis deals with a child narrator's point of view at the Andean universe. This perspective is analysed on the basis of novels by two Peruvian writers: Deep River by José María Arguedas and Chronicles from San Gabriel by Julio Ramón Ribeyro. The diploma work is divided into theoretical and analytical part. The theoretical part talks about...
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Aggressive commercial practicies
Tomanová, Magdaléna ; Boháček, Martin (advisor) ; Wimrová, Hana (referee)
Diploma thesis evaluates the effectiveness of legal instruments to prevent the use of aggressive commercial practices. Thesis is divided into two main chapters, the first is the protection against aggressive commercial practices in business to consumer market and the second part is dedicated to the protection against aggressive practices in the business to business market. Each section compares the European protection of aggressive commercial practices (and also through European legislation implemented in Czech law) with the protection of those practices in U.S. law. The first part of thesis deals with the protection of consumers against aggressive commercial practices. In European law it mainly regulated by Directive on unfair commercial practices. The Directive is implemented in Czech Republic in mainly in Consumer Protection Code and in the Advertising Code. Private protection against aggressive commercial practices is embodied in provision of unfair competition of the Commercial Code. Protection of personality, privacy and personal data is another form of protection against aggressive practices. In U.S. law, public consumer protection is represented by Federal Trade Commission. In private law, consumers seek redress in court through actions for torts. In relations between competitors is the protection against aggressive commercial practices regulated by unfair competition and by antirust law. Antitrust law in European Union is represented by 81 and 82 of the EC Treaty. Unfair Competition Law in the U.S. in the B2B market is the part of business torts. Antitrust law is represented by Federal Trade Commission and the Ministry of Justice. The last part of Diploma Thesis is concerned with aggressive commercial practices that very often are accompanying the offers in time-sharing field and with children aggressive commercials, as a example of aggressive commercial practices in practice.
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