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Gastronomic festival as a marketing tool
 Tomášková, Iveta ; Kvítková, Zuzana (advisor) ; Mlejnková, Lena (referee)
The aim of the thesis is to define gastronomic festivals, find out how these festivals are important for gastronomy tourism and define meaning they have for visitors and companies that participate in these festivals as well. In the theoretical part there are defined services provided in the area of gastronomy, modern trends in gastronomy and gastronomy tourism. Furthermore, particular gastronomic festivals are defined and analyzed. The practical part of the thesis consists of two questionnaires, which are designed for companies that participate in gastronomic festivals, and for visitors of such festivals. In conclusion, the contribution to the destination, companies and visitors as well are evaluated.
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3 Tomášková, Ivana
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