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Komunikačná stratégia ústavu informatiky PEF MENDELU
 Tilňaková, Dominika
Tilňaková, D., Communication strategy of the Department of Informatics PEF MENDELU. Bachelor thesis. Brno: Mendel University in Brno, 2018. The thesis aims to create a marketing communication strategy proposal for the Department of Informatics PEF MENDELU for year 2018/2019. Situation analysis containing of PEST analysis, Porter's five forces analysis, competitive analysis and SWOT analysis is used to fulfill the goal. Primary data is obtained by questionnaire survey, the results of which are further processed. Based on the analyses outputs, supplementary communication activities and follow-up strategic marketing communication plan are designed. The proposed plan is mainly focusing on expanding online marketing.
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