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Competition analysis of Sportisimo s.r.o.
 The Quang, Tho ; Soukupová, Jana (advisor) ; Sirůček, Pavel (referee)
The aim of this bachelors thesis is to compile an analysis competitivensess for company Sportisimo s. r. o. by using strategic analysis and to suggest recommendations to improve competitiveness based on results from strategic analysis. This thesis divided to an theoretical part and practical part. The first, theoretical part contains definitions of competition, competitiveness a description of tools of strategic analysis. Practical part consists of company introduction, macro and micro environment analysis and analysis of internal resources of the company. Pest analysis and Porters 5 forces modul were used to analyse the external environment. Internal resources were analysed by strategic analysis of internal resources. Strengths, weaknesses, opportunities and threats are summed up in Swot analysis. In the end can be found recommendations for improvement of competitiveness of the company.
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