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Specifics and consumer behavior of LGBT segment in tourism
 Červená, Nikola ; Herget, Jan (advisor) ; Světlík, Maryan (referee)
This diploma thesis deals with problematics of LGBT consumers in tourism, measuring the size and importance and it examine the question if this segment brings economic benefits to actively addressing destinations. There are defined terms as LGBT tourism, market segmentation and consumer behavior of homosexuals and non-normative sexually oriented people. In market analysis and survey of LGBT tourism there was confirmed positive impact in tourism income on LGBT friendly destinations. LGBT tourism is a new and interesting type of tourism with objective positives like proven higher income of LGBT people and tourism as their main hobby, but also negatives in homophobia in society and religious issues. Next development of LGBT tourism starts with changes in society and acceptance of homosexuality like one of the choices of sexual orientation.
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See also: similar author names
19 Svetlík, Martin
19 Světlík, Martin
2 Světlík, Miroslav
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