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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Personnel marketing
 Stebilová, Veronika ; Stříteský, Marek (advisor) ; Motlová, Veronika (referee)
The aim of this bachelor's thesis is to describe implements of personnel marketing and analyse effectivity of its application in internal company practice. Then, based on the identified indicators, provide recommendations for optimizing internal procedures according to personnel marketing. For the formulation of the theoretical part, outputs from the literature research were used. To acquire data to measure the effectiveness, the questionnaire survey was used on a specific group consisting of middle and lower management personnel of the company surveyed.
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