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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy Proposal for the Selected Company
 Čadeni, Izabela ; Starostková, Dana (referee) ; Chlebovský, Vít (advisor)
Thesis on the topic of "Design of a marketing strategy for a selected company" deals with the clarification of concepts related to the current strategy and the basic concepts of marketing. The aim of the thesis is to propose a new marketing strategy, which will be based on the analysis of existing company strategies and from the questionnaire part. The work is divided into several parts. The first part is based on the theoretical background, the second part is focused on introducing the selected company, analyzes on the external and internal environment of the company and the third part deals with the proposals of the marketing strategy for higher profits or gaining new customers.
Detailed record
Marketing Strategy Proposal for the Selected Company
 Čadeni, Izabela ; Starostková, Dana (referee) ; Chlebovský, Vít (advisor)
Thesis on the topic of "Design of a marketing strategy for a selected company" deals with the clarification of concepts related to the current strategy and the basic concepts of marketing. The aim of the thesis is to propose a new marketing strategy, which will be based on the analysis of existing company strategies and from the questionnaire part. The work is divided into several parts. The first part is based on the theoretical background, the second part is focused on introducing the selected company, analyzes on the external and internal environment of the company and the third part deals with the proposals of the marketing strategy for higher profits or gaining new customers.
Detailed record

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