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Vinařský cestovní ruch na Znojemsku - faktory kvality destinace
 Slobodová, Linda
The bachelor thesis deals with the determination of the most important quality factors that influence the demand for the Wine Destination in Znojmo, their identification, the determination of meaning for the potential visitors. The goal is also to build a visitor´s profile of Znojmo area. The source of data for analysis is the primary research of wine destination visitors and the evaluation is carried out using IPA analysis.
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Chování generace Y při nákupu piva z českých minipivovarů
 Slobodová, Linda
This diploma thesis deals with research of purchasing behaviour of generation Y on the market of South Moravian microbrewery. The goal of the thesis is to identify the importance of packaging and etiquette in purchasing decisions, consider the information area of packaging, determine the existence of sex differences and the brand loyalty. Based on the findings suggest recommendations for microbreweries. In achieving the goal in quantitative form a questionnaire (n=684) and a quantitative research which combined eye-tracking experiment with deep interviews (n=38) were used. The goal was not only to identify the elements that are important to the millennials, but also to define the reasons for their behaviour.
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See also: similar author names
2 SLOBODOVÁ, Lenka
4 Slobodová, Lucia
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