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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business plan - new product market penetration
 Sklenář, Tereza ; Hlavenka, Bohumil (referee) ; Koleňák, Jiří (advisor)
This marketing thesis focuses on the elaboration of a business plan for market penetration of a new product. This novel product will be a newly designed mobility aid addressed for people with limitated ability of movement of their legs. It would lift their legs from the vertical to the horizontal position and back without any effort being exerted by the user. Such a device is currently not available on the Czech market. This project contains both a theoretical background which is instrumental for better orientation in this area and also an analysis of the inner and the outer backgrounds behind a business plan for the market penetration of this new product. This thesis also contains a review of today’s products in the general area, measures taken before the commencement of potential sale, a distribution plan, promotion strategy, economical evaluation and a plan for the lead-in of the produkt onto the market.
Detailed record
Business plan - new product market penetration
 Sklenář, Tereza ; Hlavenka, Bohumil (referee) ; Koleňák, Jiří (advisor)
This marketing thesis focuses on the elaboration of a business plan for market penetration of a new product. This novel product will be a newly designed mobility aid addressed for people with limitated ability of movement of their legs. It would lift their legs from the vertical to the horizontal position and back without any effort being exerted by the user. Such a device is currently not available on the Czech market. This project contains both a theoretical background which is instrumental for better orientation in this area and also an analysis of the inner and the outer backgrounds behind a business plan for the market penetration of this new product. This thesis also contains a review of today’s products in the general area, measures taken before the commencement of potential sale, a distribution plan, promotion strategy, economical evaluation and a plan for the lead-in of the produkt onto the market.
Detailed record

See also: similar author names
1 Sklenář, Tomáš
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