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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of marketing and communication strategy of Nissan company in Czech Republic
 Shánělová, Petra ; Průša, Přemysl (advisor) ; Mráz, Marian (referee)
The aim of my diploma thesis was to evaluate, whether the marketing strategy of the Nissan company is efficient and what is its position among the companies operating in the automotive industry in the Czech republic. The thesis is divided into 4 parts. First part deals with definition of basic marketing terms and their comparison with the practices implemented at Nissan. The second part is focused on the company itself, its postions on the European and Czech market and specific marketing methods, which Nissan uses. Situation analysis is the subject of the third part. This part is focused automotive market in Czech Republic and its development, product portfolio of Nissan and analysis of competitors and target group. The last part is based on a case study of new model launch on the market. It includes critical evaluation of new model launch and communication activities. In the end, the thesis evaluates success on new model launch on the market.
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Vývoj obchodních vztahů Ruska a ČR
 Shánělová, Petra ; Klosová, Anna (advisor) ; Handzel, Přemysl (referee)
This thesis describes a position of Czech republic as a trading partner of Russia. It emphasises a change in relationships between these countries after entry of Czech republic to the European Union. On the basis of statistical data analyzes the dynamics of foreign trade in past ten years. The thesis also delas with options of empower position of Czech republic on regional markets in Russia. Then describes opportunities for czech companies on this market, especially in individual branches of russia's economy. In fine it undertakes a prediction of expected develpoment in Rusiia and reveals Export strategy of the Czech republic for next years.
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