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Innovation and its economical impacts
SEDLÁKOVÁ, Soňa
This thesis aims to analyze innovation activities of a company with both cost calculations and business performance. First part of the thesis is theoretical and helps for deeper understanding of chosen subject. Practical part uses theoretical data and aims at the chosen company where the innovations are done. Mainly the thesis is focused on the innovated product and it's economical impact on the company.
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Process management in the logistic company and its implementation and evaluation
Sedláková, Soňa ; Špaček, Miroslav (advisor) ; Martínez, Felipe (referee)
This thesis is focused on process management. Its aim is to identify the processes of the selected company and present a graphic illustration of these in process maps. The maps are results of process mapping, which is a combination of several techniques - participation in process, one-to-one interviews and observation. Practical part also includes situational analysis. For description of macroenvironment, PEST analysis was used. It defines political, economic, social and technological situation in the Czech Republic. The analysis of the microenvironment deals with trends in the area of e-commerce and parcel transport. In order to analyze the competitive environment, Porter five forces analysis has been made. The analytical part is enriched by SWOT analysis. In conclusion, due to the findings from the analyses, the author formulates proposals for the improvement of selected business processes.
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Use of marketing in a chosen retail unit
SEDLÁKOVÁ, Soňa
The title of bachelor work is Use of marketing in a chosen retail unit. The main objective of this bachelor thesis is evaluation of using marketing in a chosen retail unit and potential proposal of change. The theoretical part is based on the analysis of professional literature and investigates basic terminology, such as requirement, wish, needs, marketing and retail unit. In the practical part is analyzed chosen retail unit, specifically Flosman in Počátky. Information about this retail unit was collected through structured interviews with store managers and through marketing research. In conclusion, the information was evaluated and proposed changes.
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Economical aspects of organizing musical performances in open space on an example of festival Žižkovská smršť in Prague
Sedláková, Soňa ; Riedlbauch, Václav (advisor) ; Boukal, Petr (referee)
This bachelor thesis deals with the organization of open space festivals. The first part focuses on theoretical assumptions and different areas, which are in question when organizing this type of cultural events. After reviewing the literature it is mostly project management, law, marketing and human resources. The next section analyzes the possibilities of financing of organizations that do business or are in other way active in the cultural field, here we discusses the breakdown of these resources and the specifics of each type. Some of the specifics are defined by the legal form of festival organizers; these are given a separate chapter. In the practical part, my thesis evaluates the situation of a particular festival. The basis for the conclusions is drawn as a comparison of the current situation with the author's theoretical model. Part of the work and another mean used to obtain the necessary information is an online questionnaire which is included in the last chapter of the thesis.
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