Home > Search Results: SRNKOVÁ, Alexandra
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The methodology of creating a business plan
 SRNKOVÁ, Alexandra
The aim of the thesis is to propose a methodology of creating a business plan using the principles and methods of strategic management and marketing, to analyze market conditions in selected sector and draft the business plan based on obtained informations. Major part of the work is devoted to the study of theoretical knowledge of the business plan issue where are clarified the concepts of business, business plan and its structure. Individual data are obtained from technical literature and Internet sources. The practical part is focused on writing a business plan itself. It focuses on the areas of methodology of formation of a business plan, market analysis and business plan draft.
Detailed record
Corporate culture in selected company
 SRNKOVÁ, Alexandra
The majority of the work is devoted to the study of theoretical bases of corporate culture. In the practical part, I focused on the research of corporate culture of one specific company. I tried to identify the corporate culture by using a questionnaire form, studying company?s documentation and interviewing the company?s management. Based on this investigation, I drew a conclusion that the corporate culture of the selected company is most similar to "role culture" and "culture of hard work". The questionnaire showed that each employee knows his role in this company. The behavior of workers in role culture is expected, clearly defined by job description and set standards. I chose "a culture of hard work" because the risk is low and market feedback is fast. An important aspect of this culture is a focus on customer satisfaction and customer needs belong to long-term objectives.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English