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Czech presidential elections 2018 on the spokesman's Twitter
 Ryšánek, Adam ; Láb, Filip (advisor) ; Géla, František (referee)
The subject matter of this thesis is to analyse the content of the twitter account @PREZIDENTmluvci of Jiri Ovcacek, spokesperson of the President of the Czech Republic Miloš Zeman. Theoretical part includes the definition of political communication and its brief history. Furthermore, the work describes the modern practice of political communication. The theoretical part of the thesis also contains a chapter discussing the social network Twitter and offers a detailed look at Twitter accounts of the president of the United States Donald Trump and the Czech Prime Minister Andrej Babiš. The practical part of the thesis deals with the analysis of the profile of Jiri Ovcacek on the social network Twitter. The period chosen for the analysis was from 12 December 2017 to 12 February 2018, a month before and after the first day of the first round of the 2018 Czech presidential election. A sample of 358 posts was defined on Ovcacek's Twitter account. The profile is first characterized in general. Subsequently, the tweets of spokesperson Jiri Ovcacek are divided into basic categories. In the last part of the thesis, the 2018 presidential elections are subjected to analysis and further categorized.
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