Home > Search Results: Ručinský, Rastislav
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Real time bidding as a new way of buying media
 Götthans, Ondřej ; Stříteský, Václav (advisor) ; Ručinský, Rastislav (referee)
The thesis presents RTB as a new way of buying media. The theoretical part defines the display advertising market, compares different ways of buying media and deeper describes functions of individual entities within the RTB ecosystem. In the application part are used methods such as the deep interviewing, the primary data analysis from the Adform DSP platform and the content analysis, to characterize the Czech market which is also compared with selected markets of Central and Eastern Europe. A future development of RTB on the Czech market is outlined by means of expert interviews. Shortcomings of the current solution are identified based on comparison and analysis of results of retargeting campaigns for the selected subject. Furthermore, an appropriate modification of a retargeting strategy is proposed with support of experts.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English