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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Corporate identity in SME
 Stejskalová, Šárka ; Svobodová, Ivana (advisor) ; Reinbergr, Tomáš (referee)
The objective of this thesis is to create a corporate identity (CI) in a partical company (SME) called "VŠ LIGA, o.s.". Theoretic part is dedicated to explanation of the CI conception, of its basic parts (corporate culture, communications and design) and its importance. Practical part analizes current situation of CI in the company. Based on this analysis there were identified issues to be solved. The thesis proposes the steps to solve these issues.
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EU's position at world sugar market
 Reinbergr, Tomáš ; Abrhám, Josef (advisor)
European Union has always played an important role at world sugar market. The world's biggest sugar importer became one of the biggest exporters after World War II, because of politics of self-sufficiency. In 2006, EU Sugar Reform started as a result of lost WTO pannel and consequent unsustainable situation. This thesis surveys EU's position at world sugar market before the reform, during it and what's the most important, it forecasts EU's position when the reform is completed.
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