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Komunikační strategie pro elekronický obchod s vínem
 Ratajská, Nina Kateřina
Ratajská, N. Communication strategy for wine e-commerce. Bachelor thesis. Brno: Mendel University, 2023. The thesis focuses on the effective use of online marketing tools and social networks in the promotion of wines on the Czech market. It analyses how to use online sales of wines and how to create a marketing strategy that will match the identity of the company and its business objectives. The work has practical applications for wine companies that want to successfully promote their products on-line and expand their customer base. The aim of the thesis was also to find out the preferences of customers when choosing wine on the basis of quantitative research conducted in the form of a questionnaire.
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