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	Legal Personality of a Child and Protection of His Rights under Private Law Pravdová, Klára ; Radvanová, Senta (advisor) ; Dvořák, Jan (referee) Detailed record
	Legal Personality of a Child and Protection of His Rights under Private Law Pravdová, Klára ; Radvanová, Senta (advisor) ; Dvořák, Jan (referee) Detailed record
	Czech consumers’ perception analysis of guerilla and traditional types of marketing communications Pravdová, Klára ; Říha, David (advisor) The aim of my bachelor's thesis is to clarify the perception of guerilla marketing communications and traditional marketing communications by Czech consumers, their relation to business communications and to prove high efficiency of guerilla marketing communications. In the theoretical part of the thesis, there are presented specifics and instruments of both traditional communication mix and guerrilla marketing communications. In the practical part of the thesis, there is a quantitative research of Czech consumers' perception of marketing communications made and the results of this research are presented. Detailed record

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