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Evaluation of the Economy of the Technical Museum in Brno
Pospíšilíková, Vendula ; Jedonová, Radana (referee) ; Pernica, Martin (advisor)
The bachelor thesis deals with an evaluation of a finance situation of the Technical museum in Brno in the years 2012 - 2014. The first part is focused on theoretical knowledge in the area of a non-profit sector, the contributory organization and their sources of funding. In the second part, based on cost-benefit analysis, economic situation of the museum is assessed. The last part of the thesis contains such proposed recommendations, which should lead to increase in funding of the museum.
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Marketing strategy
Pospíšilíková, Vendula ; Kašpar, Michal (referee) ; Schüller, David (advisor)
The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.
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Marketing strategy
Pospíšilíková, Vendula ; Kašpar, Michal (referee) ; Schüller, David (advisor)
The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.
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|
Evaluation of the Economy of the Technical Museum in Brno
Pospíšilíková, Vendula ; Jedonová, Radana (referee) ; Pernica, Martin (advisor)
The bachelor thesis deals with an evaluation of a finance situation of the Technical museum in Brno in the years 2012 - 2014. The first part is focused on theoretical knowledge in the area of a non-profit sector, the contributory organization and their sources of funding. In the second part, based on cost-benefit analysis, economic situation of the museum is assessed. The last part of the thesis contains such proposed recommendations, which should lead to increase in funding of the museum.
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