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Poláčková, Eliška ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
This work primarily deals with situation of non-profit sphere in Czech republic. Concretely, I focus on communication activities of the Rakovina věc veřejná foundation in year 2010. In the first part I addres the historical and present situation in non-profit sphere in Czech republic. I accent especially non-profit organisations, which are dealing with cancer diseases,which represents the Rakovina věc veřejná foundation as well. The third part is about the importance of public relations. Next part is about event marketing, which is being widely used and plays very important role by gaining the financial assets. I assess two main events, which the foundation Rakovina věc veřejná presented in year 2010. The fifth part deals with internet communication, which is presented through web pages of the Rakovina věc veřejná foundation and its profile on social network Facebook. Also grows the popularity of celebrity marketing, which is analysed in chapter six. Chapter seven handles with the importance of sponzoring for the Rakovina věc veřejná foundation. Last chapter is focused on competition between the Rakovina věc veřejná foundation and organisation Liga proti rakovině Praha. Through SWOT analysis I recommend certain changes in the communication of the Rakovina věc veřejná foundation.
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Mask in theatrical forms of the Roman Republic and Empire
Ballová, Katarína ; Poláčková, Eliška (advisor) ; Sarkissian, Alena (referee)
The aim of the bachelor thesis is to show the usage of the mask as an inseparable dramatic element in theatrical forms in the period of the Roman Republic and Empire exceeding to social- religious level life of a Roman citizen. The work deals with mask's functions, forms, occurrence in particular genres and changes throughout this period. It refers to the importance of the mask as an essential factor for building performance on the ancient stage regarding the perception of the actor. The mask becomes an object of the dramaturgical level, being a distinctive element of the theatrical scenery. KEYWORDS mask, ancient theatre, ancient Rome, mythology, funeral mask, funeral mime, pompa circensis, Etruscan dancers, phlyax vases, palliata, pantomimus, imago, personati
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Corporeality, liminality and communitas during experiencing The Way of Saint James
Bartošková, Michaela ; Poláčková, Eliška (advisor) ; Bulandrová, Amálie (referee)
The Bachelor's thesis deals with The Way of Saint James phenomenon. Its aim is to introduce performative elements of the pilgrimage and its relation to ritual. In the thesis, both field research and participative observation of the author are used, also taking into consideration experience of other pilgrims, who have completed the pilgrimage. The author tries to interpret the experience so as to specify ways of the pilgrim's body perception as well as messages a pilgrim can, through his movement and corporeality, portray during The Way of Saint James.
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Land communications as form of the public goods
POLÁČKOVÁ, Eliška
This graduation thesis is focused on the road communication as a form of public goods. In the beginning, the author briefly described important and related terms. Then autor freely continued his theoretical description of the issue. The practical part contains analyzes of the operation and use of roads. He specially focuses on the area around České Budějovice and looks for possibilities for optimization of the setting.
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Epistulae Heroidum, or else Six Ancient Heroins for Contemporary Stage
Šolcová, Eliška ; Poláčková, Eliška (advisor) ; Drábek, Pavel (referee)
This thesis deals with six chosen poems from Ovid's collection Epistulae Heroidum (Heroides). It explores these in their potential for dramatic staging, both during the early principate and today. Aside from the analysis of the linguistic aspects of the texts the collection is dealt with dramaturgically, particulary in the area of the dramatic composition of the finalised text. Utmost importance is given to the main themes of the individual poems, which have the potential to resonate with today's audience. The theses includes the author's own translation of the chosen poems.
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ANALYSIS OF THE INTERNAL ENVIRONMENT OF THE CHOSEN COMPANY
POLÁČKOVÁ, Eliška
Bachelor thesis is focused on the analysis of the internal environment of the cho-sen company. At the beginning the bachelor thesis is briefly described important and related terms. Then thesis is freely continued in theoretical description of the analyzes of the in-ternal environment. The practical part is dealt with the analyzes of the internal environment, which are applied to the chosen company PACOVSKÉ STROJÍRNY, a. s. during the period of years 2010-2014 and search optimizations results for the situation in the company.
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Poláčková, Eliška ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
This work primarily deals with situation of non-profit sphere in Czech republic. Concretely, I focus on communication activities of the Rakovina věc veřejná foundation in year 2010. In the first part I addres the historical and present situation in non-profit sphere in Czech republic. I accent especially non-profit organisations, which are dealing with cancer diseases,which represents the Rakovina věc veřejná foundation as well. The third part is about the importance of public relations. Next part is about event marketing, which is being widely used and plays very important role by gaining the financial assets. I assess two main events, which the foundation Rakovina věc veřejná presented in year 2010. The fifth part deals with internet communication, which is presented through web pages of the Rakovina věc veřejná foundation and its profile on social network Facebook. Also grows the popularity of celebrity marketing, which is analysed in chapter six. Chapter seven handles with the importance of sponzoring for the Rakovina věc veřejná foundation. Last chapter is focused on competition between the Rakovina věc veřejná foundation and organisation Liga proti rakovině Praha. Through SWOT analysis I recommend certain changes in the communication of the Rakovina věc veřejná foundation.
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