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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategic analysis
 Pisotchi, Olga ; Krause, Josef (advisor) ; Machek, Ondřej (referee)
The goal of the master thesis is to conduct a strategic analysis of the Czech Export Bank. The work is divided in two parts, a theoretically methodological and practical part. Within theoretical part there is identified strategy by different approaches and there are described the procedures for strategic analysis. Findings from the theoretically methodological part are applied in the practical part and subsequently are used in the strategic analysis. The external analysis is characterized by using PEST analysis. The internal analysis uses Porter's model of five forces and describes resources and capabilities of the bank. Due to the internal analysis, there are determined strengths and weaknesses. In order to evaluate the results of the strategic analysis is used SWOT analysis, which is finally amended by the EFE and IFE matrix. The thesis points to an important and problematic areas of the bank. The final part of my thesis consists of specific strategic recommendations based on the results from strategic analysis and presents suggestions for improvement
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The export financing of small and medium-sized enterprises
 Pisotchi, Olga ; Nejedlý, Michal (advisor) ; Chaloupka, Jiří (referee)
This work describes basic options of the export credit promotion of small and medium-sized enterprises in the Czech Republic offered by both the state and the private sector. The first part of the thesis focuses on defining the term "small and medium-sized enterprises" and a description of their economic importance. In this part I refer to their social benefits, economic status and forms of their internationalization. The second part deals with fund raising, both in terms of traditional and alternative methods. It is dedicated to state institutions providing the direct and indirect export credit promotion of SMEs in the Czech Republic. Furthermore it, in a limited range, dedicates to the export credit promotion agency CzechTrade, which provides valuable information not only for new exporters. The last part is a case study of a Czech company seeking the export credit promotion. The contribution of this work is the view of SME and their export credit promotion, which is coherent and clear, and can help SMEs with an orientation between a number of different alternatives to finance their export.
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