National Repository of Grey Literature 5 records found  Search took 0.00 seconds. 
Cultural Differences on Web
Pelíšek, Jiří ; Kincl, Tomáš (advisor)
This diploma thesis applies the theory of cultural differences in the web environment. Several dozens of selected websites from various national cultures are evaluated and analyzed. Differences in the web design and marketing communication are studied depending on the culture. The evaluation is based on cultural models of social psychologist Geert Hofstede and anthropologist Edward T. Hall. Research sites are selected from nine cultural clusters according to the Inglehart-Welzel cultural map, based on the World Values Survey data. Other site surveyed includes the world's largem producers in the industry. The authors of this study build on and developed work of Aaron Marcus and Emilie Gould in the web design of Cross-Cultural Strategies for Web Design (Armando Calabrese et al., 2012). The objective of this diploma thesis is to analyze whether cultural differences are manifested on a selected group of websites.
Sentiment analysis
Pelíšek, Jiří ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The presented bachelor thesis describes possibilities of the application of sentiment analysis and compares the effectiveness of several tools used in sentiment analyses. First is described the importance of sentiment analysis in marketing. Further on there the term sentiment analysis is fully defined. In the following section basic concepts are explained and various methods described. The last chapter compares several services providing tools for sentiment analysis.

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2 Pelíšek, Josef
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