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Character of a businessman and its influence on a brand positioning
 Nemravová, Daniela ; Říha, David (advisor) ; Balek, Michal (referee)
The bachelor thesis is focused on analysis of brand positioning of Partners Financial services, a.s. and on businessmen who cooperate with this company. Theoretical part first focuses on term of businessman and on its differences from other participants in the market. Term marketing and its utilisation, marketing strategy, brand or marketing research are discussed in the next chapters. The research of this thesis is introduced in the practical part. According to collected data I will evaluate behaviour of businessmen and explain and analyse the influence of his or her business activity on perception of brand Partners Financial Services, a.s. by their clients. This will also be the goal of my bachelor thesis.
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