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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Communication Strategy of the Temelín Nuclear Power Plant
 Nekovářová, Lenka ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The thesis deals with the communication of the Temelín Nuclear Power Plant. Nuclear sources of energy are currently a sensitive issue. The planned extension of the Temelín NPP is also a frequently discussed topic in the Czech Republic; it affects many stakeholders and faces increased public and media interest. The goal of the thesis is to create a communication strategy of the Temelín NPP targeted to the public. The draft of the strategy is based on the conclusions of the SWOT analysis focused on the Temelín NPP communication, furthermore, on the analysis of selected online communication tools used by the Temelín NPP, and mainly on the quantitative survey conducted with the purpose to find out the actual public perception of the Temelín NPP and the public attitude to nuclear energy in general. The strategy also uses the knowledge of the company ČEZ media analysis and the findings of the sociological survey among inhabitants of the area close to Temelín compiled by STEM/MARK research agency.
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The Czech Republic in the European Union: Priorities of the Czech Presidency
 Nekovářová, Lenka ; Hnát, Pavel (advisor) ; Popovová, Marie (referee)
The thesis deals with the position of the Czech Republic in the European Union in the context of the priorities of the Czech presidency. Czech Republic chaired the EU in the first half of 2009. Before starting the Czech Presidency, the Czech Republic chose its main priorities as the 3E's -- Economy, Energy and the European Union in the world, in which all the efforts were aimed. First chapter focuses on the solution of the global economic crisis in the EU and in the Czech Republic and also on the current economic situation in selected EU countries. Second chapter is dedicated to the gas crisis that hit Europe in early 2009 and to the way how the European countries dealt with it. The latest changes in the EU energy policy are also described. The final part deals mainly with the Lisbon Treaty and its impact on the position of the EU on the international scene.
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