Home > Search Results: Mydlová, Michaela
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Poland as a brand (perception of Poland among young generation)
 Mydlová, Michaela ; Tahal, Radek (advisor) ; Koudelka, Jan (referee)
The master thesis is focused on the perception of Poland as a brand among university students. The aim of the master thesis is an analysis of Poland in terms of image and identity of the country perceived by university students. The theoretical part is concentrated on nation branding as a key concept for building a nation brand. The practical part contains analysis of secondary data from rating indexes, researches about perception of Poland, national and media campaigns. The primary research included qualitative and quantitative methods to explore the perception of Poland, general image, stereotypes, opinions and attitude toward Polish products and services. The research was carried out among Polish and Czech university students.
Detailed record
Analysis of loyalty program in drugstores
 Mydlová, Michaela ; Tahal, Radek (advisor) ; Koudelka, Jan (referee)
The bachelor thesis is focused on loyalty programs in drugstores. The aim of this study is to analyze and compare two loyalty programs in drugstores. The theoretical part focuses on the relationship between company and customer mainly based on creation of customer value accompanied by satisfaction and loyalty. The second and third chapter defines loyalty programs and marketing research. The practical part includes the analysis and comparison of loyalty programs in dm and Teta drugstores which is based on questionnaire survey. The conclusion includes research objectives and overall summary.
Detailed record

See also: similar author names
3 Mydlová, Miriama
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English