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School and After-School Cultivation of Reading in Students at Middle Schools
MUŽÍKOVÁ, Lucie
The aim of the presented Bachelor thesis is to determine if and how the middle school age students' reading is developed and cultivated at school and at home. The thesis consists of two main sections theoretical and empirical. The theoretical part explains the key concepts related to reading, provides a psychological characterization of pubescence and offers information on how the school and after-school environments influence the child and his or her interest in reading. The empirical part, which constitutes a mainstay of the thesis, surveys middle school students and focuses on the cultivation and support of the children's reading from school and family. It further addresses the students' own relationship to selected books for children and teen-agers. In conclusion of the empirical section, results of the survey are compared with existing research on children's reading. The section also presents ideas on how to cultivate the reading of students at the middle school where the survey took place.
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Creating an advertising campaign in a selected company
MUŽÍKOVÁ, Lucie
The thesis is focused on creating an advertising campaign for a figure skating club Plzeň. The work is divided into two parts - theoretical part and a practical part. The theoretical part of the thesis defines the basic terms and defines the building of advertising campaigns. The practical part on the knowledge gained from the theoretical part describes in detail the process of planning an advertising campaign. On this basis, the campaign is implemented and the results are then evaluated. The last part of the thesis gives suggestions for improvement campaign in the future.
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The language and style of the "Sestra" journal
MUŽÍKOVÁ, Lucie
The aim of this thesis is the analysis of language and style of the Sestra journal. This is a professional monthly journal devoted to nurses and non-medical staff in sanitary departments, it?s published since 1991 and several publishers are already involved in its distribution. Thesis is divided into three parts. The first is a theoretical chapter in which we discuss the functional styles and how they are perceived and named by different stylists. The journal is represented by several styles, some texts go beyond the boundaries of individual styles. The following is a practical part in which we will discuss journal characteristics, self-presentation and also a short presentation of the Zdravotnická pracovnice journal which preceded the Sestra journal. Even the transformation of formal aspects is not omitted ? it concerns both the cover and internal arrangement of the journal. So the journal cover, the editorials and the professional journal sections (annex and the thematic books) and other texts are important journal components. Although the journal changed during the years, the types of texts do not undergo significant changes, only the representation of functional styles is different. Next section of the practical part is focused on analysis on the text level (language and style) of individual functional styles ? it will be the professional, educational, artistic, journalistic, promotional and administrative style. More generally, I want to remark also the linguistic aspects, in terms of phonetics, morphology and lexicology. The last chapter is part of the research based on interviews with health care workers ? readers of the Sestra journal. Even though this is a high quality and a good level journal, their responses and comments can bring some benefits to the journal itself, how to get closer to readers, how to make it more pleasant or how to remove any gaps. In this part of the thesis evaluation of the research and proposals how to change the journal are not missed.
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The romantic Elements in the Novels by Karolína Světlá
MUŽÍKOVÁ, Lucie
The purpose of this work is to find out if and in what degree the romantic elements appear in works of Karolína Světlá ? in Prague proses. The text is divided into two parts. The first one is focused on the definition of romanticism and its formation in Bohemia. The main romantic elements are determinated further. The second part is devoted to the analysis of single works by Karolína Světlá. The stories and novels are sorted in chronological sequence. In all of them I focuse on given categories and the romantic elements occurring in them. The motives, which appear only in some writing, aren?t omissioned. The small summary is mentioned at the end of each writing analysis. The most frequently motives of Prague proses and the degree of influence by romanticism in creation by Karolína Světlá are assessed at the end.
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