National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Actual state of advertising industry and its re-connection with film in future
Moravčíková, Alexandra ; Bergmann, Daniel (advisor) ; Hůlovec, Martin (referee)
The thesis is dedicated to the situation in contemporary advertising and its relation to film. It reflects creative crisis in advertising industry caused by discovering new digital technologies and change of spectators behaviour. The thesis presents advertising producer and director who are very important persons in nowadays advertising world becuase they understand how to create an entretaining film. In the end, the thesis offers couple of theories on future of advertising.
Film fiscal incentives in Czech Republic
Moravčíková, Alexandra ; KALLISTA, Jaromír (advisor) ; ŠUSTER, Jan (referee)
The thesis is dedicated to the fiscal incentives in Czech republic, as it represents an option of support for the projects, that decide to go in production in here. It focuses on the foreign companies and conditions for them. It describes the origin of the official Programme for the film industry support with its law basics and it gives also some case study examples of projects with concrete figures. In the end the thesis tries to balance what are the advantages and where are the limits of fiscal incentives programme in Czech republic.

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1 Moravčíková, Andrea
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