Home > Search Results: Mikhovitch, Irina
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Perception of the use of sexuality in marketing campaigns
 Mikhovitch, Irina ; Zezulková, Markéta (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis titled "Perception of use of sexual motives in marketing campaigns" describes and analyses the use of sexual motives and how viewers perceive them according to the intensity of sexual information and relevance of the product. The aim of this thesis is to ascertain how the viewer perceives the use of sexual elements in marketing campaigns, whether male and female sexuality are perceived differently within these campaigns, and how important the relevance of the product is. The thesis is divided into two parts - theoretical and practical. The theoretical part deals with the different types of sexual motives and the ways in which sexual information is used. It also deals with the question of why sexuality is used in marketing campaigns and how men and women perceive it. The practical part deals with questions such as how people respond to the increasing intensity of sexual motives in campaigns and how marketing campaigns are perceived and evaluated depending on the relevance of the product itself. The question is explored through selected campaigns using qualitative analysis.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English