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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Effects of message design and content on the performance of email marketing campaigns
 Miadoková, Miroslava ; Koudelková, Petra (advisor) ; Huněk, Filip (referee)
Diploma thesis deals with the influence of the selected attributes of e-mails. Based on the previous research and results they should change the behaviour of the recipients. In the theoretical part author will explain the e-mail and its issues as one of the tools used in new media. The closer focus will be given to the optimalization of e-mails as it will be used for the basis of research. The practical part identifies what features of content and design of email marketing significantly influence the level of public engagement. The methodological basis of research is quantitative method. To test the results of hypotheses a technique of A/B testing will be used. The test focused on selected features will be sent and monitored on the sample of Czech subscribers of the cosmetic company. The results will be measured using the click through rate and the value of the purchases made.
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Audiovisual post-production of internet show in After Effects
 Miadoková, Miroslava ; Krist, Antonín (advisor) ; Adamec, Jiří (referee)
The thesis deals with the process of post-production of audiovisual work. It describes Adobe After Effects and Premiere Pro as tools for creating cycle videos. The practical part compares the possibilities of accessing post-production of work from the point of view of automation. The thesis also analyzes the various procedures and provides guidance for the development of optimized output. It describes an automated template through which were generated parts of internet show. The outcome of the work is analysis interpreted on the basis of time spent creating project.
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