National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketingový mix vo vybranom podniku poskytujúci služby
Mesárošová, Natália
Mesárošová, N. Marketing mix in the selected company provided services. Ba-chelor thesis. Brno: Mendel University, 2018. This bachelor thesis is focused on elaborating a proposal to improve using indivi-dual elements of the marketing mix of the company Maxim Bakery. The theore-tical part deals with theoretical knowledge of the marketing mix that is based on literary sources. There is firstly made an analysis of the environment, analysis of marketing mix of the company and the segmentation of the market in the practical part. Based on analysis and segmentation, suggestions and recommendations are made to improve the situation. The thesis is cocluded by setting the budget and suggesting inspections along with measuring the efficiency.

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