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National Repository of Grey Literature

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	Marketing analysis of Prague International Marathon races Mazal, Jan ; Koudelka, Jan (advisor) ; Nečásek, Jiří (referee) Diploma thesis describes sports marketing in general and the analysis of PIM races and spectator's expectations and satisfaction. It includes analysis of university student segment marketing potential as well. Detailed record
	The interpretation of gender roles in the commercials Mazal, Jan ; Koudelka, Jan (advisor) ; Ondrušková, Hana (referee) Práce se zabývá problematikou zobrazování žen a mužů v televizní reklamě. Pomocí kvantitativní obsahové analýzy zjišťuje, jak vypadají současné marketingové stereotypy v roce 2007 a hodnotí jejich vývoj. Zkoumá, jak jsou používányi muži a ženy k propagaci produktů a v jakém postavení se vzájemně v reklamě objevují. Výsledná zjištění jsou porovnána s názory veřejnosti na tuto problematiku reprezentované respondenty internetového dotaníku. Detailed record
	Analýza spokojenosti zákazníků hotelu Antik City Mazal, Jan ; Černá, Jitka (advisor) ; Volkmerová, Blanka (referee) Cílem mé bakalářské práce bylo pomocí vytvořeného dotazníku zjistit příčiny zákaznické spokojenosti a nespokojenosti. Výsledky šetření analyzovat a po konzultacích s hlavní recepční pokračovat v činnostech, které zákazníci označili pozitivně. Příčiny nespokojenosti pak pokud možno odstranit, nebo alespoň eliminovat.Celkovým cílem pak bylo zlepšit spokojenost zákazníků v hotelu Antik City. Detailed record

National Repository of Grey Literature : 13 records found   11 - 13  jump to record:

See also: similar author names
5	Mazal, Jakub
1	Mazal, Jaromír

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