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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Social responsibility of Kaufland Česká republika
 Schubertová, Sabina ; Plášková, Alena (advisor) ; Martinov, Martin (referee)
The aim of my thesis is to describe and evaluate the current situation of CSR in company Kaufland Česká republika v.o.s. and propose improvements based on internal analysis and on questionnaire survey with employees and customers. In the theoretical part of my thesis is explained the concept of CSR, development and current situation of social responsibility and benefits of implementation CSR into the strategy of a company. In my thesis is also described, how is CSR analysis in the company done, and how to implement CSR into the strategy of a company. In the practical part of my thesis is mentioned history and current situation of Kaufland Česká republika v.o.s., and also its CSR activities. In this part is also described internal analysis of CSR and results of questionnaire survey with customers and employees. In the colclusion are suggested solutions of realised deficits.
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Perception of Corporate Social Responsibility in a selected company
 Soukupová, Marie ; Plášková, Alena (advisor) ; Martinov, Martin (referee)
The bachelor thesis is about Corporate Social Responsibility and describes the activities of the selected company. The aim of the thesis is to evaluate the perception of these activities both of customers and employees of the company. The first part of the thesis deals with the principles and implementation of Corporate Social Responsibility, which are more focused on retail. The practical part describes a particular company and its activities. The survey, which was created for this thesis, shows that customers have almost no awareness of the socially responsible activities that the company does. By contrast, the employees have very good knowledge, but almost half of the respondents are not satisfied with the low wages of the operating staff.
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