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The position of Travel Service, Ltd. on the Czech aviation market
Holá, Alžběta ; Vaško, Martin (advisor) ; Majerčinová, Kateřina (referee)
This thesis analyses the position of Travel Service, Ltd. on the Czech aviation market. Furthermore, it also tries to point out the main aspects which were important for the successful development of Travel Service and tries to forecast the future development of this company. The theoretical part contains the history, evolution and position of aviation. It also includes current trends in aviation and the position of aviation in tourism. International organizations and conventions in civil aviation, the deregulation process of air transportation are discussed in this part as well. The analytical part describes the company Travel Service, Ltd., its origin and important events in the history of the company. In this part are analysed economic data, business strategy and internal statistics. There are described the main competitors in the Czech Republic and also in Europe and they are compared with Travel Service. The plans of the company for the future and its next expected evolution are also mentioned here.
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