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Analysis of the level of promotional materials in the field of tourism in region Prachatice in German
MAJER, Luboš
The aim of this work is the analysis of promotional materials that relate to tourism in the Prachatice region. The analysis primarily focuses on the language level of these materials in German. In the theoretical part of the work we briefly summarize the basic information about tourism in Prachatice and on the basis of this survey we determine the main segments of tourism in this area. The basis of the empirical part of the work will be the analysis of its own corpus compiled on the basis of the above identification of key segments of tourism in Prachatice. We will take into account the media aspect (printed, electronic sources), various types of text (official overview brochures, tips for spending free time, pension offers, menus, etc.) The aim of this work is to analyze the language level of the studied materials in German and their translatological analysis (here the analysis of the translation of content identical materials in Czech.
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EU funds and their application in the frame of municipality's development
Majer, Luboš
;
Kment, Petr
(advisor) ;
Lenka, Lenka
(referee)
Summary The aim of the final thesis is to realize whether the funds used from the EU are efficiently applied within the municipal development strategy, i.e. how capable is the Village of Malenice of using these funds effectively while implementing its projects. These projects are connected with the performance of the rural development programme which was approved by the council for the given periods. The work includes two parts theoretical, practical and quantitative research of the given issue. The first theoretical part introduces the origins of the regional policies within the EU, namely from the times when the European Economic Community was founded. It describes the 2007 2013 programming period in the Czech Republic, the current 2014 2020 programming period and the brief listing of the differences, including the list of projects implemented with the support of the EU funds in the Village of Malenice. Second part focuses on the quantitative research which presents the method of semi-structured interviews with the village citizens. The interviews are completed with direct and indirect observation. The results of the research may help to further municipal development and may fulfill needs of the citizens in the new 2014 2020 programming period.
Detailed record
See also: similar author names
2
MAJER, Luboš
3
Majer, Luděk
3
Majer, Lukáš
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