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Business plan
Maňurová, Marcela ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
The aim of the thesis is to create a business plan, focusing on organizing children's birthday parties, social events and corporate parties, on the basis of which will be assessed the feasibility and economic advantage of the business plan. Thematically, the plan is divided into two parts. The first part covers the theoretical background, the definition of the business plan, the structure and principles of treatment, of which specific form is located in the following practical part. It contains a brief introduction, the company's mission, vision and objectives, description of business opportunities, defining the target and the total market including analysis of competition and marketing strategy. All previous points summarize the numerical form of the financial plan in three variants of development, the essence of which is to objectively assess the financial burden of the project. At the end of the thesis is the SWOT analysis, the potential risks of the project including the design of countermeasures to eliminate these effects. The whole thesis is finished with conclusion and evaluation of the business plan.
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Employees´ benefit in enterprise
Maňurová, Marcela ; Campbell, Jan (advisor) ; Stříteský, Marek (referee)
This work defines employees' benefits as the main factor ensuring company's motivational mission, which with no doubt significantly press towards employees' satisfaction. Within analysis held in specific enterprise I would like to prove employees' aspirations for obliteration of the edge between private and working life. In theoretical part there is an extensive list of employees' benefits based on actual best practices at international field, which I personally find as necessary fundaments to complex understanding of this issue. Its content form especially theoretical definitions and means from which I later shall start to create practical part and upon which there are based my own analysis and surveys. In practical part I aim for my own monitoring and survey which shall answer on a question whether worker are or are not satisfied with presented amount of benefits. To achieve this goal, I chose the survey method. I added references, experience and theory. On base of the results I would propose my own solution for present situation of the enterprise and possible improvements.
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