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Utilization of Data Mining for Personnel Agency
Ondruš, Erik ; Janata, Michal (referee) ; Luhan, Jan (advisor)
This master’s thesis will look into the use of data mining in the area of segmentation and the prediction of onboarding candidates of a recruitment agency. The obtained results should serve to make company processes more effective concerning the processing of orders, and should also facilitate a more personal approach to candidates. The first chapter includes imperetive theoretical bases from the studies of Business Intelligence, data warehouses, data mining and marketing. Thereafter an analysis of the current state is presented with a focus on the capture of the key processes in processing and order. The last chapter looks at the proposed solution and implementation on the platform Microsoft SQL Server 2014. To conclude there are proposals of utilizing data mining in direct marketing.
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Process Mining as a Service
Dobias, Ondrej ; MBA, Karel Fuksa, (referee) ; Luhan, Jan (advisor)
Softwérové a hardvérové aplikácie zaznamenávajú veľké množstvo informácií do protokolov udalostí. Každé dva roky sa množstvo zaznamenaných dát viac než zdvojnásobí. Dolovanie procesov je relatívne mladá disciplína, ktorá sa nachádza na rozmedzí strojového učenia a dolovania dát na jednej strane a modelovania a analýzy procesov na druhej strane. Cieľom dolovania procesov je popísať a analyzovať skutočné procesy extrahovaním znalostí z protokolov udalostí, ktoré sú v dnešných aplikáciách bežne dostupné. Táto práca mieri na spojenie obchodných príležitostí (organizácie bohaté na dáta; dopyt po službách BPM; limitácie na strane tradičnej dodávky BPM služieb) s technickými možnosťammi Dolovania procesov. Cieľom práce je návrh produktu, ktorý bude riešiť potreby zákazníkov a poskytovateľov služieb v oblasti Dolovania procesov lepšie než súčasné riešenie vybranej spoločnosti.
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Proposal of Part of Information System
Kadleček, Tomáš ; Klusák, Aleš (referee) ; Luhan, Jan (advisor)
The master thesis deals about proposal, implementation and creating chatbot logic for e-commerce. Chatbot will serve for communication with customers mostly, but also as an online marketing channel. Thesis includes theoretical part, analysis of present conditions and requirments and also practical part which is separated in more specific subparts. In theoretical part we can find necessary informations to understand the chatbot problematic. Analysis of present conditions and requirments is focused to already working e-commerce system, which is also used as source of informations in practical part.
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Design of Database for Support of Personal Agenda
Skoupil, Ondřej ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
This bachelor thesis concern about proposal of database system for personal administration. The main task here is make actual work of academic workers more effective and easier to work with human resources management. The first part presents the theoretical foundation required to make this issues easier to understand. This knowledge is used in subscribe and analysis of actual situation and whole proposal is based on that. Proposal’s functionality is demonstrate by tests at the end.
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SEO Optimalization and E-marketing of the Web Sites
Peťovský, Vojtěch ; Svoboda,, Radomír (referee) ; Luhan, Jan (advisor)
Bachelor thesis is divided into two parts. The first part solves web presentation and suggestion of its SEO. The second part focuses on the superstructure: Marketing on the Internet or e-marketing. Result of the work should be finding how much SEO and e-marketing are effective to increase the number of visitors of website thereby increase sales. These two proposals are then evaluated in economic terms.
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Design of an E-shop for The Book Store Marcela Kutejova
Plško, Marek ; Němcová, Zuzana (referee) ; Luhan, Jan (advisor)
This bachelor’s thesis focuses on the design of an e-shop for bookstore Marcela Kutejová which will be spreading its field of activity on the internet. The design is solved from two sides of view. These sides are marketing side and functionality side. The marketing side is primarily focused on the propagation and financial part of the project and it is mentioned in the first part of the thesis. The second part of the thesis which is focused on the technical side of an e-shop is mainly about layout, but also about functionality of the most important parts of the shop. The conclusion evaluates the whole project and futures costs of the project.
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Video Format Support in Browsers and Possibility of Security Against Piracy
Bujok, Boris ; Kratochvíl, Martin (referee) ; Luhan, Jan (advisor)
The work deals with distribution primarily video content on the web and the possibilities of its security. The goal of thesis is to explore and summarize this comprehensive subject. The first part covers the basics of distribution, delivery methods, protocols, video formats. The second part deals with technologies that are commonly used on the Web and their comparison in different browsers or on mobile platforms. Including a look into the future, where these technologies would might take in relation to the development of a planned support, either in the browser or on mobile platforms.
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Agile Data Warehouse
Smetana, Martin ; Luhan, Jan (referee) ; Kříž, Jiří (advisor)
Bachelor thesis is focused on design and automatization filling to datawarehouse on the platform of the Microsoft SQL server. This datawarehouse is designed for historization data, possibility to connect other different external sources and adding specific implemention of customer demand in the future.
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Use of Business Intelligence to Support Decision-Making Processes
Staněk, Jakub ; Luhan, Jan (referee) ; Kříž, Jiří (advisor)
Business intelligence is beginning to be an inseparable part of different sizes of companies and can help with several decisions by processing and evaluating company data. Main goal of this thesis is to implement this BI solution into a growing company that operates an internet network in Brno in a way that will effectively help decisionmaking processes. The thesis begins by introducing BI from a theoretical point of view than analyses default state of the company and ends with resulting proposed solution which is consisted of four reports one of which renders building in 3D space, possible measures, and description of data transformation.
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