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National Repository of Grey Literature

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Marketingová strategie Mezinárodního hudebního festivalu Český Krumlov Luštický, Martin Bc. ; Hesková, Marie (advisor) ; Smolíková, Libuše (referee) Diplomová práce navrhuje marketingovou strategii Mezinárodního hudebního festivalu Český Krumlov a dále pak jednotlivá taktická opatření v oblasti marketingového mixu festivalu. Pro návrh strategie je využita analýza kulturně-společenských akcí v Českém Krumlově a analýza informací z předchozích ročníků festivalu. Práce dále poukazuje na širší socio-ekonomické dopady konání MHF ČK na podnikatelské subjekty ve městě a jeho okolí, analyzuje možnosti užší spolupráce mezi nimi a pořadatelem festivalu a definuje profil typického návštěvníka MHF ČK. Detailed record

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5	Luštický, Martin

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