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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Customer Satisfaction Analysis and Proposals for Its Improvement
 Lodesová, Romana ; Smola, Daniel (referee) ; Schüller, David (advisor)
This master's thesis deals with an analysis of customer satisfaction at the Winery LAHOFER, a.s. The theoretical part is focused on the customer, methods of measuring customer satisfaction and the basic procedures and methods of analysis of the marketing environment of the company. In the practical part is first described and analyzed in the firm. Furthermore, on the basis of survey processed and analyzed the survey results and ser out proposals to increase the level of satisfaction of customers at the Winery LAHOFER, a.s.
Detailed record
Customer Satisfaction Analysis and Proposals for Its Improvement
 Lodesová, Romana ; Smola, Daniel (referee) ; Schüller, David (advisor)
This master's thesis deals with an analysis of customer satisfaction at the Winery LAHOFER, a.s. The theoretical part is focused on the customer, methods of measuring customer satisfaction and the basic procedures and methods of analysis of the marketing environment of the company. In the practical part is first described and analyzed in the firm. Furthermore, on the basis of survey processed and analyzed the survey results and ser out proposals to increase the level of satisfaction of customers at the Winery LAHOFER, a.s.
Detailed record

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