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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Meeting industry marketing analysis of the selected regions in the Czech Republic
 Luhanová, Eva ; Valentová, Jana (advisor) ; Libová, Andrea (referee)
The aim of this thesis is to evaluate marketing activities of the regions Prague, Karlovy Vary and South Moravia in the area of meeting industry and to suggest recommendations to increase their marketing effectiveness in this area. In the theoretical part, the concept of destination marketing is explained and the meeting industry is characterized. In the practical part, the prerequisites of the Czech Republic for meeting industry are assessed. Subsequently, the potential of each individual region is evaluated as well as their marketing and especially promotional activities. For the overall evaluation the SWOT analysis is used. Finally, by means of synthesis, the recommendations to improve marketing presentation of the Czech Republic and individual regions as convention destinations are formulated.
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Motivation Factors of Foreign Tourists towards Travelling to the Czech Republic
 Straka, Jan ; Valentová, Jana (advisor) ; Libová, Andrea (referee)
This diploma paper is devoted to the fundamental questions concerning motivation for coming to Prague, Czech Republic, the questionnaire analyses further details about incoming tourism. At the beginning of the paper there is a description of the destination CR. Characteristics of the incoming tourism is coming next. Afterwards a theoretical opening to motivation the questionnaire follows. One hundred respondents replied on questions regarding their stay in Prague. These data are then compared with a similar past questionnaire. The motivation for coming to Prague is researched based on these data.
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See also: similar author names
1 Libová, Alexandra
1 Libová, Alice
2 Libová, Anna
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