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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Communication
 Janeček, Michael ; Leitlová, Veronika (referee) ; Schüller, David (advisor)
The bachelor´s thesis focuses on a marketing communication of the M&M finance company s. r. o. and it is divided into the theoretical and practical part. The theoretical part is based on specialized literature and clarifies the terms of marketing communication. In the practical part there are an analysis of the company and own survey. It leads to suggestions for improvement marketing communication.
Detailed record
Marketing Communication
 Janeček, Michael ; Leitlová, Veronika (referee) ; Schüller, David (advisor)
The bachelor´s thesis focuses on a marketing communication of the M&M finance company s. r. o. and it is divided into the theoretical and practical part. The theoretical part is based on specialized literature and clarifies the terms of marketing communication. In the practical part there are an analysis of the company and own survey. It leads to suggestions for improvement marketing communication.
Detailed record

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