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Proposal for Improvement of Company Marketing Communication by Launching of a New Product
Kundrát, Jakub ; Remeš, Jiří (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes marketing communication and communication mix of a company Shell Czech Republic a. s., focused on a B2B fuel card product named „Shell Card“, which is going to be launched in 2019. Product Shell Card is designed mainly for transport companies, or for administrative companies with big fleets of cars. First this bachelor thesis explains all important marketing and ecomonic theory and tools, afterwards the thesis contains anylazed data about the company in terms of current status and functionality of marketing communication of the company. The main aim of this thesis is to propose an improvement in marketing communication for Shell Card after the launch of a Mobile Payment sub-product.
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THE PROPOSAL OF COMPANY‘S INNOVATIVE ACTIVITIES
Kundrát, Jakub ; Heloňová, Michaela (referee) ; Bočková, Nina (advisor)
This diploma thesis focuses on the czech manufacturer Lucis, s.r.o. in the field of innovative activities. The company manufactures luminaires which combine technical and design aspects using current modern technologies and, at the same time places great emphasis on high-quality hand-made custom production. The aim of this diploma thesis is to present proposals for innovative activities that will increase the productivity of the company Lucis and its economic results. Proposals for innovation activities are built on the basis of an analysis of the current state of the company and on the basis of a research that was executed on a topic of customer service satisfaction. KLÍČOVÁ SLOVA Inovace, mezinárodní obchod, svítidla, design KEYWORDS Innovation, international
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THE PROPOSAL OF COMPANY‘S INNOVATIVE ACTIVITIES
Kundrát, Jakub ; Heloňová, Michaela (referee) ; Bočková, Nina (advisor)
This diploma thesis focuses on the czech manufacturer Lucis, s.r.o. in the field of innovative activities. The company manufactures luminaires which combine technical and design aspects using current modern technologies and, at the same time places great emphasis on high-quality hand-made custom production. The aim of this diploma thesis is to present proposals for innovative activities that will increase the productivity of the company Lucis and its economic results. Proposals for innovation activities are built on the basis of an analysis of the current state of the company and on the basis of a research that was executed on a topic of customer service satisfaction. KLÍČOVÁ SLOVA Inovace, mezinárodní obchod, svítidla, design KEYWORDS Innovation, international
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Proposal for Improvement of Company Marketing Communication by Launching of a New Product
Kundrát, Jakub ; Remeš, Jiří (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes marketing communication and communication mix of a company Shell Czech Republic a. s., focused on a B2B fuel card product named „Shell Card“, which is going to be launched in 2019. Product Shell Card is designed mainly for transport companies, or for administrative companies with big fleets of cars. First this bachelor thesis explains all important marketing and ecomonic theory and tools, afterwards the thesis contains anylazed data about the company in terms of current status and functionality of marketing communication of the company. The main aim of this thesis is to propose an improvement in marketing communication for Shell Card after the launch of a Mobile Payment sub-product.
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