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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Celebrating the Hussite Triennium as an example of church public communication
 Kubrová, Alžběta ; Orban, Karol (advisor) ; Pilati, Miroslava (referee)
This work is concerned with church communication in the Czech Republic, focusing on the Czechoslovak Hussite Church. Using case study, it looks at it as the church is organization with its own corporate communication and examines a concrete campaign ‚the Hus Fest 2015' from the marketing perspective. The aim of the text is to find the specifics of church communication of the Czechoslovak Hussite Church and to come up with new recomendations. These are summed up at the end in ten key points. The text proceeds from a very general part about communication to differences in public sector communication trought church communication to end with the specifics of The C. H. church communication. The writing was formed during the process of developing the campaign of Hus Fest. Besides the author's experience, it draws particulary from the schemes of Cornellisen's Corporate Communiaction and Kotler's Marketing in the Public Sector.
Detailed record
Celebrating the Hussite Triennium as an example of church public communication
 Kubrová, Alžběta ; Orban, Karol (advisor) ; Pilati, Miroslava (referee)
This work is concerned with church communication in the Czech Republic, focusing on the Czechoslovak Hussite Church. Using case study, it looks at it as the church is organization with its own corporate communication and examines a concrete campaign ‚the Hus Fest 2015' from the marketing perspective. The aim of the text is to find the specifics of church communication of the Czechoslovak Hussite Church and to come up with new recomendations. These are summed up at the end in ten key points. The text proceeds from a very general part about communication to differences in public sector communication trought church communication to end with the specifics of The C. H. church communication. The writing was formed during the process of developing the campaign of Hus Fest. Besides the author's experience, it draws particulary from the schemes of Cornellisen's Corporate Communiaction and Kotler's Marketing in the Public Sector.
Detailed record

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