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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Assessment of electronic shop
 Seige, Viktor ; Hesová, Ivana (advisor) ; Kubata, Karel (referee)
The aim of this work is determine, which factors are relevant for success of e-shops focused on e-books sale and also find out a suitable method for rating of e-shops with same or similar specialization. Using factors as design, services, marketing, offer of goods etc. prime Czech e-shops are compared and then important attributes, strengths and weaknesses of these chosen shops are specified, which influence consumer shopping behaviour.
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Electronic marketing
 Faktorová, Kateřina ; Hesová, Ivana (advisor) ; Kubata, Karel (referee)
Bachelor "Electronic marketing" analyze options of marketing campaign for online store. The theoretical part describes history of marketing, appearance requirements, methods of marketing campaigns and their evaluation. Theory is the basis for the practical part. Individual advertising methods are tested at online store NaTrznici.cz. The conclusion is evaluated the influence of advertising methods to Website traffic. It is determined by the most efficient form and prepared an economic evaluation.
Detailed record

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