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Design of a Production Planning Support in the Information System
Kružík, Jiří ; Vlček, Radim (referee) ; Videcká, Zdeňka (advisor)
This bachelor’s thesis describes the proposals of the production planning support in the company VMT Ecopack Ltd. The proposals are based on detailed analysis of production planning process in relation to the pre-production stage and operational production control. The proposals are built on theoretical knowledge of process management, methods of planning and implementation process of the information system. The proposals should lead to efficient use of production sources.
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Strategic Brand Development of Company
Kružík, Jiří ; Čechmánková, Silvie (referee) ; Zich, Robert (advisor)
Diploma thesis is focused on the brand building proces of the retail chain with sports equipment Decathlon. Appropriate theoretical concepts for brand development and for identification of competition are identified in the thesis. On the basis of this knowledge and using the methodology of market and competition analysis, the next part of the thesis analyzes the brand and its position towards competition, the market, as well as the survey of customer perception. The final step is to formulate suitable measures for brand development in the chosen market, which are based on the previous parts of the work.
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Strategic Brand Development of Company
Kružík, Jiří ; Čechmánková, Silvie (referee) ; Zich, Robert (advisor)
Diploma thesis is focused on the brand building proces of the retail chain with sports equipment Decathlon. Appropriate theoretical concepts for brand development and for identification of competition are identified in the thesis. On the basis of this knowledge and using the methodology of market and competition analysis, the next part of the thesis analyzes the brand and its position towards competition, the market, as well as the survey of customer perception. The final step is to formulate suitable measures for brand development in the chosen market, which are based on the previous parts of the work.
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|
|
Design of a Production Planning Support in the Information System
Kružík, Jiří ; Vlček, Radim (referee) ; Videcká, Zdeňka (advisor)
This bachelor’s thesis describes the proposals of the production planning support in the company VMT Ecopack Ltd. The proposals are based on detailed analysis of production planning process in relation to the pre-production stage and operational production control. The proposals are built on theoretical knowledge of process management, methods of planning and implementation process of the information system. The proposals should lead to efficient use of production sources.
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