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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Financial advisory market analysis with focus on Partners Financial Services a.s.
 Prošvicová, Soňa ; Tahal, Radek (advisor) ; Krejzová, Lucie (referee)
The aim of the thesis is to carry out marketing research and to conduct an analysis of the financial advisory market followed by a brand study of the company Partners. The first part of the thesis is theoretical, and it is devoted to general information about marketing, marketing communication, marketing research, consumer behavior, and financial advisory. The beginning of the practical part is dedicated to the presentation of the company Partners, followed by the actual marketing research, whose results are further examined. Based on the results, the study then answers the main research questions. The practical benefit of this thesis are data to be used by the company Partners for planning of future marketing campaigns and for working with prospective as well as current clients.
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Economic analysis of the regulation impacts on the protection endangered species of animals
 Krejzová, Lucie ; Munzi, Tomáš (advisor) ; Petrášek, František (referee)
The thesis focuses on causes of ever-declining state of endangered species of animals even though they are protected internationaly by wide law-system. This bachelor thesis targets in the theoretical part primarily the economic approaches to environmental protection and their subsequent analysis. Among the current schools of thought include environmental economics, ecological economics and free market environmentalism as a defense of private property in terms of environmental protection. The positive and negative impacts of these schools and approaches are defined and the recommendations for practical situations are found. The aim of the thesis is to answer the question including reasoning what is more efficient solution from economic point of view: governmental private rights and enforceability support or better arguing that private ownership is the main reason of the problem of endangered species and therefore more extensive administrative intervention is required. The practical part mainly uncovers the imperfect functioning of the protection system demonstrated on specific cases.
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