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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Mix of a Selected Engineering Company on B2B Market in Russia
 Kozlova, Elena ; Plíhal, Petr (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.
Detailed record
Marketing Mix of a Selected Engineering Company on B2B Market in Russia
 Kozlova, Elena ; Plíhal, Petr (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.
Detailed record

See also: similar author names
3 KOZLOVÁ, Eliška
3 Kozlová, Eliška
4 Kozlová, Eva
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