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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The shift in media consumption among generations Y and Z
 Kotálová, Eliška ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This master thesis deals with the shift in media consumption among generations Y and Z. It is based on both similarity and small differences in media consumption among these generations as a current issue. The aim of this thesis is to focus on both similarity and small differences, to analyse them using the available data and to bring new information obtained by performing an own survey. This new information also can be a help to all stakeholders including employers, marketers etc. This thesis is divided into two parts. The theoretical part includes three chapters, the practical part includes two chapters. The first chapter presents media theoretically, the second chapter explains how each generation was formed a the third chapter presents a principle of making a questionnaire. The fourth chapter shows some interesting information about media consumption among generations Y and Z and these are verified in the questionnaire in the last chapter.
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Develop a plan of care about the Hradišťský vrch in Novohradské podhůří
 KOTÁLOVÁ, Eliška
The aim of this thesis was to develop a plan of care about the Hradišťský vrch site nearby the town Kaplice. Mainly local geomorphological features are included in the main protection zone. The first part of this thesis characterizes the physical and geographical features of Novohradské podhůří with an emphasis on Hradišťský vrch. The second part shows the plan of care about the natural monument Hradišťský vrch and its surrounding protective zone. Maps, photos and tables are attached to this thesis.
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3 KOTÁLOVÁ, Eliška
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