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Corporate Social Responsibility
 Kopecká, Nikola ; Palíšková, Marcela (advisor) ; Legnerová, Kateřina (referee)
The Bachelors Thesis maps application of corporate social responsibility philosophy in strategies of selected companies in the market environment of the Czech Republic. This thesis aims to analyse CSR concepts of the selected companies for the purpose of identifying positive aspects resulting from their socially responsible behaviour. Furthermore the thesis brings an practical insight into particular CSR concepts applied in the Czech business environment. Information necessary for the analysis and further conclusions were acquired through personal interviews with relevant representatives of the respondents. Based on the analysis of the interviews all the answers and gained information were compared and helped to specify companies attitudes to CSR and possible critical points were identified. As a conclusion the thesis states that more and more attention is being given to CSR in the Czech Republic. The issue is becoming very important and the amount of Czech businesses realising the necessity to act socially responsible is growing. International companies are significantly more experienced in CSR practice. However there is a tend to spread the knowledge of CSR concept even among small and middle-sized organisations.
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See also: similar author names
1 KOPECKÁ, Nina
1 Kopecká, Natálie
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