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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Development of services in the area of sale of metallurgical material
 Kobrlová, Lucie ; Halík, Jaroslav (advisor) ; Málek, Jakub (referee)
The thesis deals with the project related to development of services on the market of metallurgical materials. It takes into consideration the possibility of implementation of the project and also proposes concrete actions and solutions. On the one hand it is based on the expert publication and statistical datas, on the other hand on the internal documents of the company XY and the own survey of customer's needs in the area of surface finish and working of steel tubes and hollow profiles. Justifiability of the main idea of the project is supported by four factors. Therefore, development of the market, competition, customer's demands and long-term strategy of involved company XY represent the basis for specifications of final form of the project. On the basis of the assessment of these factors the individual conclusions are worked out. It is case of business plan. Except for analyse of resources, budget and schedule the thesis is focused on the identification of main risks concerning the project. The final outcome of the thesis is represented by concrete proposal of the project.
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Creation of Competitive Advantage on the Market in Metallurgical Materials
 Kobrlová, Lucie ; Halík, Jaroslav (advisor) ; Málek, Jakub (referee)
The aim of this bachelor thesis is to evaluate via analysis of chosen factors the posibility of a construction of service centre for Czech and Slovak market. This analysis is made for needs of the company Van Leeuwen Pipe and Tube Group, especially for its branch in the Czech Republic and in Slovakia. By this reason the thesis is divided into theoretical and practical part. While the theoretical part is focused on a presentation of the company Van Leeuwen and for the purpose of understanding of the metallurgical issue also on a characteristic of relevant market, the practical part concerns the analysis of chosen factors with direct impact on a project of service centre. Concretely it's a case of the evaluation of customers' interest in selected service operations and the finding of companies which have already operated in the area of service centre. Last but not least the attention is paid to strategic location of service centre.
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2 Kobrlová, Lada
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